Strategic Approach
07/02/2014
European economy is experiencing a process of re–structuring, where productions are reorganised and re–located as a consequence of globalisation.
In this scenario, competition doesn\'t happen anymore between single subjects but between territorial–based systems, which are able to produce company competitiveness, innovation and ability of dynamic response.
Territorial marketing consists of a set of instruments for the promotion of the ‘territory as a commodity\', through a communication approach capable of emphasizing its development potential, socio–economic and environmental features, and of boosting local, national and foreign entrepreneurship.
For this purpose, MCQ Group offers the following structured service:
- Territorial and socio–economic analysis
- Market analysis about the existing destinations in the area
- Identification of not–effective functions
- Definition of the guidelines for consulting.
- Study on feasibility
- Identification of potential districts and ‘area–commodities\'
- Matching between supply and demand
- Definition of a multi–year action plan in public areas.
- Promotion of the ‘area–commodity\'
Our territorial marketing activity thus considers territory as a business with its own products to sell on several markets and to customers with specific needs, and competing with other territories to get new ‘clients\'.
In other words, a policy of ‘welcoming\' and promotion of the territorial system is needed. MCQ is able to offer it, supporting the territorial subjects in adopting an entrepreneurial perspective and in getting new abilities and attitudes, such as:
- the ability for strategic planning;
- the ability to ‘sell\' the territorial commodity ‘outside\'.
In order to implement the strategic plan, MCQ also provides legal and administrative services and information aimed at defining the legal–administrative structure and the operative characteristics – in terms of technical and human resources – of the subject that will manage the territorial marketing.
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Where are we
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MCQ GROUP
SEDE LEGALE:
piazza Europa n° 13 - PALERMO
SEDE OPERATIVA:
via Danimarca n° 52 - PALERMO
Tel. 091 527489 - Fax 091 7778650
Email: info@mcqgroup.net - Website: www.mcqgroup.net
P.IVA: 05901600824