Operative Instruments
07/02/2014
MCQ Group offers a range of activities and instruments that characterise the territorial marketing action.
The main aim of our consultants is to have the client understand the complexity of such operative actions and instruments, which are divided into 5 areas:
· Instruments to provide incentives to firms. Because of the globalisation phenomena, the competition between governments, European and national regions, is more aggressive. Fiscal benefits linked to the creation of businesses (outright grants, tax exclusions, loans at preferential rate), together with the process of bureaucratic simplification, represent recurring elements in the policies to attract investments and companies.
· Great events and important infrastructures. In order to increase the attractiveness of territory, both the search for new appealing structures (an important museum, the headquarter of an important institution, a large productive area), and the promotion of great events (economic, sport, cultural, religious, and so on) are useful elements. They boost the competition between towns and territories, spread a positive image of the area, draw investors/consumers, and create further resources adding to the usual financial flows.
· Access to EU and national resources. These are instruments given by governments (requalification programmes, Urban Reconstruction programmes, Programme contracts, Programmes for Urban Requalification and for Sustainable Development of territory), which operate simultaneously and in sinergy in several areas: promotion of the economic and employment development, improvement of infrastructures, creation of opportunities to increase the quality of life, etc.
· Internal Communication. The internal marketing - dedicated to citizens and firms of the territory - must carry out initiatives to involve the citizenship in local decisional processes and strengthen a feeling of belonging to the territory. The challenge is to produce an image representing a collective identity: visions of the future of a territorial system, embodying targets and aims around which to collect consensus and cooperation.
· External Communication. It is necessary to promote the local identity outside, starting from the development of local peculiarities, and of the economic, social, environmental and cultural features. The competitiveness of a country and/or region doesn't depend only on intrinsic factors. It is essential to form a strategy of ‘opening' towards the outside (and towards foreign areas), of entering in national and European networks and developing steady relations with urban and territorial systems similar in dimension and orientation, or having converging development strategies.
ANSA
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Where are we
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MCQ GROUP
SEDE LEGALE:
piazza Europa n° 13 - PALERMO
SEDE OPERATIVA:
via Danimarca n° 52 - PALERMO
Tel. 091 527489 - Fax 091 7778650
Email: info@mcqgroup.net - Website: www.mcqgroup.net
P.IVA: 05901600824