MCQ Group

Objectives

Foto Objectives
07/02/2014
If territorial marketing can be defined as the intentional organisation policy of the market offer (infrastructures, economic advantages and benefits, hospitality, social imperviousness, institutional stability), then attracting investments and supporting local development are primary objectives.
On a local level, the essential elements to build the identity of the productive system are the ability and will to give life to a relation network on several levels: productive structure, Public Administration, services, interpersonal trust-connections, etc. Our consultants indeed aim at focusing these complex interactions between subjects, in order to create shared visions that can be conveyed outside and abroad: the ability and will to work on a common project triggers the system competitiveness and represents the essential prerequisite for every territorial marketing action.
In order to manage the plan efficiently, we are able to perform some essential coordinating functions, such as:
  • Identification of the information sources, and definition of the general framework,
  • Identification of the strategic themes and of reached objectives;
  • Definition of the implementation methods,
  • Definition of the working plan, and check–up of the set–up steps and times,
Involvement of all the subjects working in the plan, and solving of possible conflicts.

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