MCQ Group

Strategic Approach

Strategic Approach
07/02/2014 - European economy is experiencing a process of re–structuring, where productions are reorganised and re–located as a consequence of globalisation.In this scenario, competition doesn\\\'t happen anymore between single subjects but between territorial–based systems, which are able to produce company competitiveness, innovation and ability of dynamic response.Territorial marketing consists of a set of instruments for the promotion of the ‘territory as a commodity\\\', through...  Continue »

Plan Development

Plan Development
07/02/2014 - In order to plan and manage the future of a territory in the current situation, characterised by a strong internationalisation, it\\\'s necessary to consider the structural features and resources of the territory, together with the regional, national and international context, and to propose original and innovative ideas. For this purpose, MCQ Group\\\'s consultants are able to make an analysis of the territory and the context, in two ways:
  • external\\\' analysis: it analyses
...  Continue »

Operative Instruments

Operative Instruments
07/02/2014 - MCQ Group offers a range of activities and instruments that characterise the territorial marketing action.The main aim of our consultants is to have the client understand the complexity of such operative actions and instruments, which are divided into 5 areas: ·      Instruments to provide incentives to firms. Because of the globalisation phenomena, the competition between governments, European and national regions, is more aggressive. Fiscal benefits linked to...  Continue »

Objectives

Objectives
07/02/2014 - If territorial marketing can be defined as the intentional organisation policy of the market offer (infrastructures, economic advantages and benefits, hospitality, social imperviousness, institutional stability), then attracting investments and supporting local development are primary objectives. On a local level, the essential elements to build the identity of the productive system are the ability and will to give life to a relation network on several levels: productive structure, Public...  Continue »

Where are we

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MCQ GROUP

SEDE LEGALE:
piazza Europa n° 13 - PALERMO

SEDE OPERATIVA:
via Danimarca n° 52 - PALERMO
Tel. 091 527489 - Fax 091 7778650

P.IVA: 05901600824

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